Digital transformation seems to be the buzzword of 2018. Everyone seems to be talking about it. A quick look at the seminars, networking events, solutions offered by business consultants will confirm this.
Which begs the question, what “Digital Transformation” actually is?
Most executives tend to think it has something to do with “IT Department” the moment they hear the word “digital”. But digital transformation is not just about technology per se. It is the holistic approach that businesses need to take in this digital era to stay relevant. This has more to do with organizational and business strategies and not just about software and servers. It effectively involves rebuilding your business to adapt to the digital landscape, while interacting with customers in a modern, innovative way. Technology will always form the backbone of digital transformation, but it should never be the sole focus of digital transformation initiatives.
Some simple examples of digital transformations of businesses are:
• Entertainment moving to online streaming – Netflix, Amazon Prime
• Retail stores are online stores – Amazon, Flipkart
• Fashion stores are digital now – Myntra, Jabong
• Moving your company’s storage systems to cloud.
• Ordering your favourite dish online and getting delivered it to your house and able to track to the course
of your food journey on your mobile – Swiggy, Deliveroo
• Even grocery shopping has become online and even automated
• Booking your cab and tracking it via a mobile App – Uber, Ola
These new digital companies are giving tough competition to the well-established companies that have been in market for long enough.
Against this harsh backdrop, companies in all sectors are faced with the need to adopt new processes and strategies to stay competitive.
While digital transformation is not just about technology, it does play a major part in this process. Technologies like AI, machine learning, chat bots, IoT, will transform the ways that many businesses operate.
In order to unlock the full value of this transformation, it is critical to get the organization’s culture change program right. If the human elements of change aren’t addressed, then successful digital transformation is unlikely to happen.
This wider shift in approach would involve realigning all departments and areas within the business accordingly. It could mean new data privacy systems, digital marketing and sales approach, cloud based storage systems, etc.
With this in mind, organizations should ask themselves these 3 following questions.
What is the compelling business reason for digital transformation?
For example, if you are a company developing Independent Software Solutions (ISV), it is important for you to quickly move to more modern, cloud bases, SaaS offerings.
What is the technology challenge that the organization must comply with?
In other words, what issues needs to be overcome?
What technical solution can be put in place to solve it?
Once you have answers to first 2 questions, the third part becomes self-explanatory. This is about actually building the SaaS solution that is modern and also complaint with regulations.
Many people see digital transformation as nothing more than a buzzword coined by IT Press. But in reality it is a complete revamp of a business to accommodate the changing needs of market place, employees and wider business landscape. Technology does form an important part of it, but it is also cultural and organizational changes that makes each digital transformation journey totally unique.
Lakshmi is passionate about combining technology and business to provide right services, build products and improve customer experience. Being a multidisciplinary professional, her aim is to create outstanding digital products, experiences and identities for their clients. User-centered mind-set and sensitivity for design is the main theme across all their work.
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